ABOUT HER

A Swiss lifestyle event for women

Her life.Her passions.Her world.

A new meeting place for women and brands. Bring your brand to the first ABOUT HER in Zurich.

Exhibit or partner

29 April – 1 May 2027

Giessereihalle, Zurich

01 / The event

Discover.
Try.
Connect.

ABOUT HER brings women and brands together in Zurich. A place to discover new favourites, try products and enjoy time with friends.

From fashion and beauty to health and wellbeing: explore new ideas, get personal advice and find inspiration for everyday life.

For exhibitors, it’s a chance to meet customers, hear their feedback and build relationships. Established brands share the floor with startups, local businesses and independent makers.

Exhibit with us
Two women chatting in an event lounge.
New favourites. Shared moments.

Step inside ABOUT HER

A taste of
ABOUT HER.

Picture a day of discoveries, inspiring conversations and new connections.

Exhibition with open brand stands and visitors in conversation.
Discover brands
Four women discuss careers on stage, with an audience. The screen title means “Careers on your own terms”.
Fresh perspectives
Café with four women sharing a conversation.
Connect over coffee
Three young women in casual clothes try skincare products at an exhibition stand.
Try something new
Three women chatting in an event lounge.
Time to connect

Our goals for the first edition

8’000+Visitors across three days
80+Brands & creators
1’500 m²Planned event space

Planning targets for the first edition, not guaranteed attendance or exhibitor numbers.

Three women sharing a conversation in a lounge.

Experience.Discover.Connect.

02 / Get involved

Your ideas.
Brought to life.

Exhibit, sponsor or help shape the programme. Whatever you bring to ABOUT HER, let’s find a way to make it part of the experience.

01

Exhibitors & brands

Let visitors discover, try and buy your products. Meet potential customers, offer advice and get feedback in person.

02

Brand partners

Make your brand part of the experience, from a Brand Lab or Partner Lounge to a category or presenting partnership.

03

Talks & workshops

Bring a fresh perspective. Share your expertise through a talk, a workshop or an idea women can take into everyday life.

04

Creators & communities

Bring your community to ABOUT HER. Let’s create content and experiences around the things that matter to you.

05

Media partners

Find stories worth sharing. Work with us on content that connects your audience with the brands and people behind ABOUT HER.

06

Food & guest services

Help make every visit a pleasure. Bring food, hospitality or a service that adds to the day.

Exhibit or partner
A selection of skincare products, accessories and everyday essentials.

03 / Explore the themes

Made for
her everyday.

Fashion & beauty

Style, skincare and your next favourite find.

Home & everyday life

Ideas for your home, family and daily life.

Health & wellbeing

Feel good, stay active and take time for yourself.

Travel & leisure

New places to explore and experiences to enjoy.

Learning & careers

Fresh perspectives for your next step.

Tech & innovation

Discover what’s new and how it fits your life.

We’ll shape the theme mix with our partners, based on quality, relevance and demand.

04 / Brand partnerships

Your brand.
In the moment.

Build a partnership around your brand. Connect your presence at ABOUT HER with content, communication and experiences visitors can be part of.

Visitors trying fragrances at an exhibition stand.
01Brand Lab

Let visitors experience your products through demos and sampling.

02Creator Studio

Create photos and videos with creators around your brand.

03Partner Lounge

Host guests and business contacts in a space that brings your brand to life.

04Main Stage

Share your expertise on stage, with your programme slot and visibility agreed with us.

05Category Partner

Build an activation around your category, with exclusivity agreed together.

06Presenting Partner

Put your name alongside ours: “ABOUT HER presented by [brand]”.

Benefits, production and exclusivity are agreed individually. Your quote sets out the final scope.

Discuss a partnership

05 / Start a conversation

Your idea.
Let’s talk.

Tell us what you have in mind. We’ll explore the right way for your brand, organisation or idea to join ABOUT HER.

29 April – 1 May 2027

Giessereihalle, Zurich

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